I recently?attended a networking event for bloggers in North Carolina and ever since my head has been spinning about blogging. Monetizing blogs, SEO optimization, Pinterest, social media, etc, etc.
One thing that has been on my mind a TON lately is media kits. What are they? Why do they matter? How do you make one?
I’ve been doing a ton of research lately about this and wanted to share some things I’ve learned.
One thing I have heard time and time again is that no matter what size blog you have (or how new your blog is) you should have a media kit. Media kits show that you take your blog seriously and you think you have something to offer brands.
When a brand stumbles across your blog looking to work with you, they do not have time to go through your advertisement page to find your stats. And even if they have time to find your stats, they don’t have time to write them down along with all of your relevant contact information.
Having a media kit allows brands to download your info, print it out and store for later when they start reaching out to bloggers. On that note, one thing I was told is that the three pages a brand looks at on your blog is your about me, your advertising/sponsor page and your contact page. If you don’t have those pages and don’t have your contact information readily available on those pages, do that now!
So what goes into a media kit? Well, I’m glad you asked!
Every blog will have different needs but here are the basics of what goes into a media kit:
A photo of you
About you and your blog
Brands you’ve worked with
Advertising rates (this is a personal preference, some include their rates, others don’t) or services offered
Do you have a media kit for your blog? Do you think they’re important? What info have you included on it?