Last week, I started my new series all about WordPress (see the first post about the differences between Blogger and WordPress) . My goal in this series isn’t to convert you to WordPress (though that may naturally happen as you learn more!) but instead it’s to help you feel more comfortable with the idea of switching. If you ever do decide to switch, you’ll have the tools you need to make that transition as easy as possible!
As with anything, a lot of bloggers have objections to switching to WordPress. Some of these objections are legitimate excuses and some are real fears about the unknown world of WordPress. Whatever the reasons are though, I hope to provide some counter insight into why you shouldn’t let those fears and objects keep you from at least considering the switch.
Objection #1:?I don’t have time to learn a new platform.
Let me ask you this. When you started a blog, did you know everything there was to know about blogging? If you answer yes, I’m going to have to call your bluff. None of us know?everything about blogging, even after years of blogging. Mainly because it’s always changing. We are all super busy, I get that. But, when something is important to you you find time for it.
Plus, there are SO many resources out there for learning WordPress. And I truly hope that by the end of this series, you’ll feel confident about navigating WordPress and feel like you can get by with the basics and learn the rest over time. Once you understand the way that WordPress is set up, you’ll realize it’s not that different from any other blogging platform.
Objection #2:?I don’t want to spend money on my blog before I’m making a lot of money from?it.
It kind of surprises me how much I hear this objection. On the one hand, I get it. But on the other, I think this mentality is totally a wrong way to look at blogging. There are two versions of blogs, those that are for fun and those that are for profit. Maybe your blog is just for fun and you don’t want to make any money from it. That’s 100% okay if it’s what is right for you. If that’s your situation, think of the switch to WordPress like investing into a hobby you love. If you’re a scrapbooker, you might invest in a Silhouette machine. Or if you’re a biker, you might invest in outfits to wear while riding. Whatever your hobby is, it probably costs money. Blogging is the same way.
If, on the other hand, your blog is for profit, then this objection really makes me scratch my head. Businesses don’t wait until their first check comes in before they spend money.?Businesses need to be invested in before they make any money. Blogs are the same way!
[Tweet “Businesses need to be invested in before they make any money. Blogs are the same way!”]
If you’re concerned about spending money on your blog?before making money, you need to shift your focus and think of your blog as a growing business. If you wanted to start a cupcake shop, you wouldn’t expect people to want to buy cupcakes from you without a store front. Along the same line, if you were a cupcake shop, you’d need to buy ingredients before you’d be able to sell your first cupcake. Blogging works the same.
If you want other bloggers to buy ad spaces from you or want brands to buy sponsored posts from you?or even if you just want to do product reviews, you need a blog that is presentable, high quality and?professional. I’m not saying you can’t have those things on Blogger, because you certainly can. But I will say that WordPress is quickly becoming the blogging industry standard and there’s a reason for it. If you’re not on it, a brand may choose someone else who is to work with.
Objection #3:?I don’t feel like I need to switch.
This is where I was about a year ago. I come from stubborn blood and there was a big part of me that was convinced my blog could be just as successful on Blogger as it could on WordPress. While it’s probably true that it?could’ve been (because there are lots of super successful bloggers on Blogger), I truly do think that staying on Blogger was hindering my blog growth. BUT, until you get to that point, it is pretty pointless to switch.?Until you see the value in switching, all of these objections are going to be valid. But after you come to realize the value in switching to WordPress, I’m sure you’ll be able to move past every single one of these objections with ease.
For me, I didn’t know what I was missing until I switched to WordPress and experienced it first hand. Maybe you read through the?differences between Blogger and WordPress?and though, okay, I get it but so what? If you’ve never used a plugin, it’s hard to know what you’re missing, right? I guess that’s where you just have to trust the other millions of people who are using WordPress (not only for blogs but for business websites as well!) that there must be something to this whole WordPress thing.
Another note I will make is that I haven’t personally come across anyone who switched and regretted it. I have only heard people say they wish they had switched sooner. For those of you who don’t have a blog yet,?take note of that. I?highly recommend starting on self-hosted WordPress. If you want the full guide on starting a blog on WordPress, visit my How to Start a Blog page. The only time I have seen people switch back from WordPress is when they have decided to stop putting in as much time or effort into making money with their blog and no long find the monetary investment to be worth it.
Fear #1: What if I lose traffic during the switch??
It’s inevitable that every time you make a big change like this, there will be little issues that come up. If you hire someone to migrate your Blogger blog to self-hosted WordPress, you really shouldn’t have anything to worry about. That doesn’t mean the migration will go perfectly, but it means that someone else (aka your blog designer) will be the one figuring it all out. It’s also pretty easy to figure out if something did go wrong within the first week or so of being on your new blog (i.e. your traffic slows a ton or you notice a lot of broken links). I use a Broken Link plugin which was really helpful when I first switched because I was able to see links within my posts that weren’t redirecting correctly.
Usually when people switch to WordPress, they see a boost in their traffic for a few reasons. 1) People want to see your new WordPress blog and that may bring more visitors than is normal for a typical day. 2) You may start truncating your blog posts and see an increase in page views) 3) WordPress has built in SEO that may drive more organic traffic to your site. You’ll also probably be paying close attention to your stats excited to see the difference being on WordPress might have, which means you’ll likely notice if something is off.?This is why I include 10 days of post-installation support to make sure all the bugs are fixed!
Fear #2:?What if I’m not very tech savvy?
I hear this fear a lot from people. Ironically, Blogger and WordPress both use HTML and CSS coding so many people’s fear of the coding side of WordPress is kind of ironic. The beauty though with WordPress is that there are so many ways to do things?without touching your coding (like plugins) that you really don’t need to touch your coding. If you work with the right blog designer, they’ll have everything ready to go for you when your new site goes live and you shouldn’t need to make changes to it.?Wanting?to make changes to it is totally different and I’ll be covering some basics of WordPress coding later in this series.
I actually really think WordPress is easier to use than Blogger?once you get used to it. It’s kind of like retraining your brain a little, especially if you’ve been on Blogger for years. But trust me, it’s possible and you?can learn it.
Again I want to mention that I’m truly not trying to convince anyone to switch in this series. What I am doing is trying to provide valuable information for those who do want to switch already or at the very least to make sure that fear of the unknown isn’t what is stopping you from switching!?