Have you ever noticed there are certain trends in the blog world? It seems like these trends are cyclical every couple months or couple of years as new blogger emerge and the old “newbie” bloggers grow into an intermediate blogger phase. One particular trend I’ve noticed recently is it seems like a lot of the blogs I follow have undergone some type of rebrand in the last few months. What is interesting to me is that people don’t always seem to separate the full blown rebrands from just a new blog design. New blog designs are so fun, don’t get me wrong, I am obviously pro new blog designs since it’s what I do. But I think the full blown rebrands take a bit more work on the front end and shouldn’t be done lightly. If you’re considering a rebrand or have thought of doing one someday, here are a few questions to ask before moving forward.
First off, what does it mean to rebrand your blog or business? As I mentioned, it’s more than just updating your logo or your website, but those are crucial parts of a successful rebrand. Rebranding is about the bigger picture. It’s about the thought behind your brand, who you are and what you do. Rebranding takes a look at your existing brand and either fine tunes or rewrites parts of it to better define who you are and what you do.
What parts of my existing branding aren’t working right now?
This is a crucial step towards rebranding. If you look at your current brand and have issues with it, those are things you want to change in your rebrand. Does your business or blog name reflect your goals? Does it reflect your passions? Is your branding even existent or consistently maintained?
What parts of my existing branding still work for me or help me stay passionate about what I do?
Rebranding doesn’t have to mean starting from scratch, though sometimes it’s easier. There are likely things about your current branding that?do?work well and may need to remain present in your rebrand. These things could be posting schedule, social media interaction, logo color scheme, etc. Take notice of these things and try to incorporate them into your new branding as well.
Who are my ideal clients and/or readers?
This is a huge part of building a consistent brand. Without knowing your ideal reader or client, you can’t really build a firm foundation for the business/blog to grow on. A few clues you can use to tell you about your readers:
-Social Media Following
-Social Media Interacton
How can I hone in my branding to better reflect them?
If your readers have zero interest in fashion, it doesn’t make a lot of sense to share about fashion on your blog regularly. Knowing what your readers are interested in makes a lifetime of a difference when planning for future blog posts. Maybe your new rebranding will have better site navigation to help your readers or a new blog name to more accurately share what your blog is about.
Am I using the idea of a rebrand as a way to spark my creative fuel for my blog or business?
While a rebrand can do exactly that, I caution against going through a rebrand just because you’ve hit a dry spell. The reason? The effect will wear off. Eventually you’ll grow complacent with your new brand and the newness of it will wear off. If you’re only rebranding because it’s exciting, you’ll be exactly in the same boat you were before rebranding again. A rebrand can and should definitely spark or reignite a new creative passion but only after you’ve laid a solid foundation for that rebrand.
There are tons more questions you could ask yourself in the process of a rebrand but starting with these 5 will help you figure out whether you should rebrand or not and how effective your new branding will be in comparison.